 Baekdal.comThe Magazine about the great experience http://www.baekdal.com рекомендовать друзьям >> |
- Can you build Social at Scale? - (by @baekdal)
About a month ago I was contacted by Jeremy Epstein, from Sprinklr, and he asked if I was interested in contributing a short post to book about social media at enterprise scale. That was a very interesting topic, so I agreed...and now it's out.
Introducing: Best Practices for Enterprise Social Media Management...from the Dream Team
The book is packed with tips and insights from an impressive lineup of great people, along with bonus content from Sprinklr.
People like: Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Rohit Bhargava,Mitch Joel, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Ann Handley,Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Renee Blodget, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Jay Baer, Amy Vernon, Matt Dickman, Venkatesh Rao, Richard Stacy, Hugh MacLeod, Doc Searls ... and yours truly.
It's divided into five sections:
- It's Time to Start Thinking SocialScale
- Are you READY to be SocialScale? Organization, Tools & Tactics
- SocialScale Organizational Models
- Content & Conversation to be SocialScale
- Branding in a SocialScale World
Download the book today! It's 68 pages long, and completely free. And let me know what you think about it over at my Google+ post.
More to come?
I wanted to say much more than what I could in this book, so next month I plan write more about this very topic, expanding upon what it means to be social at enterprise scale.
Stay tuned for more!
Переслать - MySpace is Back, Baby... - (by @baekdal)
I'm going to say something completely outrageous now... but Myspace is back, baby... and it looks amazing. (did I just say that??)
I admit I'm not entirely sure if I have woken up in some kind of parallel universe, or if I'm still just asleep having a weird dream, because I was sure MySpace was something that would never, ever be cool again. But then PulsenGame alerted me to this video:
And just look at it. Not only does it look amazing, but it has all the connectedness of what a modern social network should be about. And it has the niche element around music that enables it to differentiate itself from Facebook and Google+.
It's brilliant.
So... will this work? Will this bring back MySpace? No... not really.
The problem is that while it's beautiful, fully featured, and all that, it lacks a reason for existing. It doesn't fill a need, nor does it have some kind utility that it can be used for. At least not one that is strong enough to make a difference.
It's like the Microsoft Zune. It was a beautiful system, with amazing features, good payment plans... and completely irrelevant.
What MySpace needs to do is to get in touch with Spotify. Imagine what Spotify would be like if it was based on the new MySpace interface and the music community around it. It would be an instant hit for both companies.
MySpace would get a reason for existing, and an utility (a music playing platform) to connect around. Spotify would be able to turn themselves into a social force on their own (instead of being a slave to Facebook, where Facebook keeps 95% of the social effect).
Spotify is trying to expand with Spotify apps, which so far seems to be a failure because it's too much work for artists to create an app for just Spotify... and it's too limiting. But by mixing Spotify with the new MySpace, the entire experience turn into this expanded artist+connected+social+party+friends universe.
It would be the perfect fit.
Head over to my Google+ post to comment and discuss this article.
Переслать
| rss2email.ru |
| rss2email.ru | отписаться: http://www.rss2email.ru/unsubscribe.asp?c=31069&u=180536&r=773736329 управление подпиской: http://www.rss2email.ru/manage.asp партнерская программа: http://partner.rss2email.ru/?pid=1 |
No hay comentarios:
Publicar un comentario