Baekdal.com - Calculating the Return on Investment of Your Advertising Campaign - (by @baekdal)

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• Calculating the Return on Investment of Your Advertising Campaign - (by @baekdal)
  

  Too many brands buy online advertising the same way that they did with print. They buy it based on level of exposure instead of real things like how many products are likely to sell. In the past, this was measured against the number of times an ad was exposed to the readers. Today, we do something very similar, we just measure impressions and click-throughs.

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